Guides

How safari pricing actually works

From the people who build the quotes. What you are really paying for, where the money goes, and how to spend it well.

Boma evening set up at Madikwe Safari Lodge

Safari pricing has a reputation for being opaque, and it has earned it. Two quotes for what looks like the same trip can differ meaningfully, and nobody quite explains why. We build these trips for a living, so here is the plain version: what is included in the nightly rate, what is not, where your money actually goes, and how to get more safari for what you spend.

What you are paying for

Most luxury lodges work on an all-inclusive nightly rate, charged per person sharing.

That rate typically covers your room, all meals, two game drives a day, your guiding team, and often house wines, local spirits, and laundry. At the better lodges, it also quietly includes the things you never see itemised: the staff who reset your room while you are out, the tracker on the front of the vehicle, the kitchen that can pull off a private bush dinner at short notice.

What usually sits outside the rate:

  • Premium imported wines and champagne
  • Spa treatments
  • Gratuities
  • Conservation and community levies (charged per person, per night)

We always show these levies as separate lines rather than folding them in – you should be able to see exactly what is going where.

Then there is the cost of getting there: regional flights, light-aircraft charters, road transfers, and park fees. This is where a surprising amount of variation between quotes tends to sit.

What a night actually costs

It helps to think in bands rather than fixed numbers, because rates move with the season. Many of the lodges we book start around a thousand US dollars per person per night, all-inclusive. That is the entry point to genuine luxury, not the ceiling. The ultra-exclusive end, the small lodges with private vehicles and the sole-use villas with their own chef and guiding team, sits well above that. Most of our trips run from a week to a fortnight, and the right answer is rarely the most expensive room in the most famous lodge.

Region matters more than people expect. South Africa is meaningfully cheaper than Botswana and East Africa for a comparable standard of lodge, which is part of why it is such a sensible first safari. And shoulder seasons open up properties that feel out of reach in peak. The same suite, the same guiding, a different number on the invoice.

If you are looking at South Africa for a first trip, we wrote separately about the best luxury malaria-free safaris near Johannesburg.

Where your money goes

The bush is expensive to run, and the price reflects something real. A small lodge, instead of a much larger one, is carrying the same staff, the same vehicles, the same kitchens, and the same conservation costs across far fewer beds. Remoteness adds logistics: every bottle of wine and bag of flour at a fly-in lodge arrives by light aircraft.

A meaningful share of what you pay at a private reserve also goes to anti-poaching units, habitat work, water provision and the surrounding communities. That is the quiet engine that keeps the wilderness wild enough to be worth visiting. Low guest numbers, high staff ratios, real conservation, hard logistics: that is what the rate is buying. It is not a hotel with animals outside.

K9 anti-poaching unit

If you want to see what those days on the ground actually feel like, we wrote about what a day on safari actually looks like.

Why two quotes for the same trip differ

When you compare proposals side by side, the gap almost always comes down to a handful of decisions made differently. The room category. A standard suite and a private villa are two completely different holidays at two completely different prices. The season the dates fall in. Whether your game drives are on a shared or a private vehicle. Whether flights, transfers and park fees are bundled into the headline figure or quietly left off it to make the number look smaller.

This is worth understanding before you choose anyone to plan with, which is why we wrote a separate guide on how to read and compare safari proposals without being misled by the framing.

How to get more safari for your money

A few things genuinely move the needle, and none of them involves compromising on the experience. Travel in the shoulder season, where the wildlife allows it. The green season in particular can be of exceptional value and, in many reserves, exceptional viewing. Consider South Africa for a first safari before reaching for Botswana or the Serengeti.

Stay longer in fewer places rather than hopping every couple of nights, because every move adds a transfer or a charter and eats the better part of a game-viewing day. And pick the room that fits how you travel, not the grandest one on the page. A suite you actually use beats a much grander one you barely see.

The single biggest saving, though, is talking to someone before you fall for a photograph. Most costly safari mistakes are not overspending. They are spending the right money on the wrong week, the wrong room, or the wrong lodge for who is travelling.

What it costs to work with us

This is the part people are most surprised by. Our planning is included in the trip. We do not charge a planning fee. You do not pay more by booking through us than you would by booking the lodge directly, because the lodges pay us a commission from their own rates rather than adding it to yours.

You get the same price, plus the years of knowing which week, which room and which combination of lodges actually fits the trip you are imagining. If you tell us what you are working with, we will tell you honestly what is possible, and where, if anywhere, your budget is better spent.

Common questions

Is it cheaper to book the lodge direct?

No. Lodges hold their rates whether you book direct or through a specialist, and we are paid a commission by the lodge rather than charging you a markup. Booking direct usually means paying the same and doing the hard planning yourself.

How much should I budget for two weeks?

As a rough guide, a fortnight at lodges starting around a thousand dollars per person per night, plus internal flights and fees, is the realistic entry point for this standard of travel. South Africa sits at the lower end of that, Botswana and East Africa higher. Tell us your number and we will shape the trip around it honestly.

Are park and conservation fees included in the rate?

Sometimes, sometimes not. It varies by reserve. We always itemise them separately so you can see exactly what the levy is and where it goes, rather than discovering it folded into a single figure.

When is it cheapest to go?

Shoulder and green seasons, broadly. The same lodge can drop considerably outside peak, and in several reserves the viewing in those months is as good or better. Which weeks suit you depends on where you are going and what you most want to see.


Planning a safari and trying to make sense of the numbers? Tell us who is travelling, when, and what you have in mind. We will listen first, then shape something honest.

Start with a conversation.

If this resonated

The bush has been expecting you

Start with a conversation. We will ask what makes you want to wake up at four-thirty, and build from there.

Begin a conversation

More from us

From the journal

Thatched suite deck at Malewane Lodge at sunrise, with plunge pool, freestanding bath and wrought-iron chandelier overlooking the bushveld.
Stories

Royal Malewane reopens: what we remember, and what the fact sheet confirms

The original Royal Portfolio property is back after months behind scaffolding. We haven't seen it yet. Here is what we know anyway.

Solar panels on the roof of the Marula Hill office outside Hoedspruit, with winter bush behind
Voices

We run on solar and we have not printed since 2019

Vikki and Sian on solar power, paper, and what a small safari company can honestly claim.

An elephant bull walks through golden winter grass beside the river at Sandringham Private Game Reserve, with the tented suites of N'weti Camp on the far bank
Guides

Sandringham Private Game Reserve: should you go early, or wait?

Greater Kruger's newest reserve opens in August 2026. Our honest take on who should book Sandringham early, and who should give it a few seasons.

Sunset over the pool deck at a safari lodge
Guides

The packing guide

What to bring on safari, what to leave at home, and the one thing no lodge can lend you. An honest packing list from the team in Hoedspruit.

Guests on a stationary Cheetah Plains game drive vehicle in the Sabi Sand, golden light and dust behind them
Stories

How do you want to feel when you get home?

Why we plan safaris around how you want to feel when you get home, not around a pin on the map.

African customs official scanning bags
Guides

South Africa's online traveller declaration: what it means for your safari (and what it doesn't)

A five-minute customs form now stands between you and the arrivals hall. Here's what it is, who needs it, and what nothing to declare actually means for a normal safari guest.

Elephant through thermal camera
Stories

Safari After Dark

Night drives reveal a different Africa. Quieter, older, more deliberate. Here's what we love about the bush after the sun goes down.

Guests stopped for morning coffee on their morning safari drive
Safari Planning

How we tailor every Marula Hill safari

We don't start with destinations. We start with you: your pace, your family, your idea of a good day in the bush.

Curved timber bar at Saseka Tented Camp with warm amber lighting and geometric ceiling planes
Stories

When space teaches: what Saseka's refresh tells us about gathering in the bush

What a thoughtful safari lodge refresh tells us about gathering in the bush.

Vikki Jackson and Federal Airlines staff with champagne at the new Baobab lounge in Hoedspruit
Stories

Inside FedAir's new Baobab lounge at Hoedspruit

The new Baobab lounge at Hoedspruit airport changes how a safari begins. Vikki Jackson on the room that holds you before the bush does.

Vikki drinking coffee from a Monwana flask on a Land Cruiser at dawn, with an elephant grazing in the misty bush behind her.
Stories

Monwana, and what coming home actually means

By Vikki Jackson and Sian Loehrer. A week at the Thornybush lodge that has built its whole identity around the word home, and what we found when we tested it against the room, the drives, the afternoons and the bill.

The Mozambique dhow: a slow boat at the end of a fast trip
Stories

The Mozambique dhow: a slow boat at the end of a fast trip

Why we put a dhow afternoon into almost every Mozambique trip. Sail, salt water and the long breath out after safari.

Emperor penguins in Antarctica
Stories

Why we built the Antarctica page

A short note from Sian on why an African safari business added Antarctica to its destination map, and how we handle a trip neither founder has yet made.

Lion Sands Ivory Lodge firepit lounge and bar, Sabi Sand, May 2026
Stories

Lion Sands Ivory Lodge. What their redesign gets right

I visited Lion Sands Ivory Lodge in the Sabi Sand. The redesigned spaces are quiet, bold, and rare. Here is what they got right.

Baby leopard in a tree
Guides

Where the money actually goes on a luxury safari

A line-by-line look at what you're actually paying for on a luxury African safari — and what a quote that looks light is usually hiding.

Bazaruto vs Quirimbas: which Mozambique archipelago is right for you?
Guides

Bazaruto vs Quirimbas: which Mozambique archipelago is right for you?

How to choose between Mozambique's two great archipelagos for a bush-and-beach trip. Geography, lodge feel, when to go.

A leopard crossing a sandy track at first light, Sabi Sand
Guides

Sabi Sand or Kruger

Two reserves, one fence line, very different mornings

Cape Town at sunset with Lion's Head silhouetted against a warm orange sky and the Atlantic below
Cape Town

What is the best month to visit Cape Town?

Cape Town rewards you differently in every season, but March to May is the window most of our clients come back to.

Singita Lebombo Bathroom
Field Notes

What Singita Lebombo's 2026 redesign tells us

Lebombo reopened March 2026 warmer, quieter, more art-led

A silverback mountain gorilla in dense bamboo forest, looking at the camera
Guides

Gorilla trekking, Uganda or Rwanda

Two countries, the same forest, two very different days

Safari vehicle on open plains at golden hour, Sabi Sand Game Reserve South Africa
Guides

Do you need travel insurance for a safari

What safari travel insurance must cover, and why standard policies fall short

Vikki and Sian enjoying a glass of wine at Monwana
Voices

How two women from outside the travel industry built a luxury safari brand from Africa

We are the two women behind Marula Hill. One of us came from IBM, the other from MARS Southern Africa. Here is the long version of how a private safari business gets built from outside the travel industry.

Sole-use villa safaris in Africa
Guides

Sole-use villa safaris in Africa

What sole-use villa safaris mean in practice, who they suit, and what to ask

Kigali, Rwanda - the cleanest country in Africa
Guides

Why Rwanda is the cleanest country in Africa

A plastic-bag ban from 2008. A mandatory community work morning on the last Saturday of every month. The system behind Rwanda's cleanliness, explained.

Table Mountain
Family Safari

A family vacation in Cape Town that works for all ages

Cape Town suits kids and grown-ups equally well: beaches, penguins, aquariums, and a city that's easy to move around.

Write to us

One of us will write back.

Replies come from Vikki or Sian. No obligation, just a conversation.

Prefer to write to us directly? sian@marulahill.com · WhatsApp +27 82 459 0648