Safaris, the way we’d plan our own

Safaris, the way we’d plan our own

An owner-run safari practice based in the Greater Kruger. We design safaris across Southern and East Africa, for families, couples, and small private groups who want the planning done properly and quietly.

Vikki and Sian on a walking safari at Qwabi

Who we are

Small by choice

Marula Hill is a small team, and we’ve kept it that way on purpose. Vikki and Sian founded the business out of a shared love of safari and built it in the bush rather than running it from a city desk. We live in the Greater Kruger, forty minutes from many of the lodges we book, and we’re on the road in the regions we plan as often as we can be. Where we don’t yet know a place ourselves, we work with trusted partners who have spent years on the ground there, so a recommendation from us is always one we can stand behind. Roxanne keeps every booking moving from Johannesburg, and Alon is our kosher safari consultant for the families who need it. That’s everyone, and we like it that size.

We plan tailor-made safaris across Southern and East Africa for families, couples, and small private groups who want the planning done properly, and quietly.

The person who answers your first email is the person on WhatsApp the day you arrive. And the one you call when something needs to change.

Vikki Jackson, co-founder of Marula Hill

Vikki Jackson

Co-founder · ex-IBM

Born and raised in Manchester, moved to Africa at 21, and never really left. Vikki is the one you’ll speak to when a plan needs rethinking on the fly: a lodge switch, a charter that has to happen by Thursday, a wedding that needs a new venue. She writes the journal, sends the packing lists, and is famously bad at following them herself.

Sian Loehrer, co-founder of Marula Hill

Sian Loehrer

Co-founder · ex-FMCG marketing

Born and bred South African, so the bush was never a discovery, just home. Sian will probably be the first person you hear from, and the one who turns a long email about your hopes into a proposal with the right lodges, the right rooms and the right weeks. If the plan feels like it was written for you, that’s why.

In their words

192 reviews. Rated five stars on Google

5 192 reviews
Vikki and Sian listened attentively and paired me up with the most compatible travel agent, Roxanne, who found me the full moon in the Magkadikgadi Salt Pans of the Kalahari. I came back re-energised, highly inspired, and immensely thankful.
Maria S. · Botswana, 2025
Vikki planned a flawless family safari for us with two young children. Sabi Sabi Bush Lodge for four nights, then Cape Town for three. The attention to detail gave us the confidence to take the children at six and nine.
Family of four · Sabi Sand and Cape Town
Sian planned our honeymoon across Tanzania and Rwanda. The proposal arrived as an interactive page with photos, accommodation links and optional activities, all in one place. The trip itself was extraordinary from arrival to take-off.
Honeymooners · Tanzania and Rwanda

Read all 192 reviews on Google →

Why a safari specialist matters

A safari is not a hotel booking

A good safari is shaped by hundreds of small decisions. We make them for you.

i

Timing changes everything

The same lodge can be exceptional in May and the wrong choice in November. We know which is which, and which weeks suit the way you want to travel.

ii

The right room matters

A standard suite and a private villa are two completely different holidays. We pick the room that fits your group, your pace, and how you like to travel.

iii

You skip the costly mistakes

We do the hard thinking up front. The wrong lodges, the dry season pretending to be the green, the family room that sleeps four on paper. By the time you arrive, the decisions left are which lens to use.

01 / Timing

Timing changes everything

The same lodge can be exceptional in May and the wrong choice in November. We know which is which, and which weeks of the year suit the way you want to travel.

Okavango Delta from the air during the flood season, river channels winding through golden grasslands
A two-bedroom river suite bathroom at Lion Sands River Lodge – freestanding tub framed by floor-to-ceiling doors open to the Sabie River and bushveld

02 / Room

The right room matters

A standard suite and a private villa are two completely different holidays. We pick the room that fits your group, your pace, and how you actually like to travel.

03 / Judgment

You skip the costly mistakes

We do the hard thinking up front. The wrong combination of lodges, the dry season pretending to be the green season, the family room that sleeps four on paper. By the time you arrive, the decisions left are which lens to use.

Sian planning a Marula Hill safari from a villa deck, laptop and reservations notebook open beside the pool

How we work

Safari planning, done properly

Four steps from first conversation to last sundowner. Click or tap any number to see how we work.

01

A real conversation first

A call or a long message. No commitment, no quote forms. We want to understand the trip you are imagining, your travel history, and what you have always quietly hoped Africa might give you.

02

A proposal that surprises you

We do not just suggest the obvious. We bring options you would not have found yourself: a newly reopened concession, an off-peak rate at a lodge usually out of reach, a combination of countries that fits your dates exactly.

03

We refine until it's right

We iterate together. Some clients take three conversations to finalise. Others take two weeks of back-and-forth. We only confirm the booking when you are completely certain.

04

We are with you in country

Pre-travel prep, packing notes, what to expect on the ground, and a direct line to us while you are in country. If anything changes, we handle it before you have to worry.

How we travel

Which of these sounds like you?

Most of our work starts with one of these. None is a finished package. Where you go, who guides you and how the days run is decided with you.

Where we work

A short list of places we know

We do not pretend to know every corner of Africa. We work the regions we have lived and travelled in, with operators and lodges we know well – many we have slept in ourselves, the rest through people we trust on the ground.

All destinations

Close portrait of an African wild dog, huge rounded ears catching the light, dark eye sharp and alert

Caps for a cause

Africa's wild dogs are quietly disappearing

Fewer than 7,000 painted dogs remain. Snares, habitat loss, and disease are pulling the species apart pack by pack.

We make a range of Marula Hill caps, and proceeds from each one go to wild dog conservation. Where logistics allow, we send our international travellers home with one.

Read the story →

Field notes

Long reads, told properly

Stories, guides and voices from the people we work with. Slow, considered, and never written for the algorithm.

Read the journal →

Your safari begins with a conversation

Your safari begins with a conversation

Tell us who is travelling, when you would like to go, and what kind of trip you have in mind. We will listen first, then shape a considered route with availability and a day-by-day plan.

What does it cost to work with Marula Hill?

Our answer

There is no planning fee. Our commission comes from the lodges we book, and we are lodge agnostic – we recommend what suits you, not what pays us most. Planning, logistics, lodge selection, and being on the end of the phone if anything needs adjusting: none of that is charged extra. It is how we work.

The honest bit is that if you tell us your dates, your budget window and what matters most, we will tell you what is actually possible rather than what sounds good. Shoulder seasons often open up options that feel out of reach in peak. South Africa can stretch a budget differently to Botswana or East Africa. Start with a conversation and we will map out what makes sense.

Why a small agency over a large operator?

Our answer

Large operators are excellent at logistics and indifferent to who you are. When you call a big company, you speak to whoever is rostered that day. When you write to us, you speak to Vikki, Sian or Roxanne. The same small team who plan your trip remember your daughter is nervous in small aircraft, that you do not eat shellfish, that you wanted to be back at the lodge before the evening drive. That continuity is the entire product.

We are travelling with children. Can you plan a family safari?

Our answer

Family safaris are a specialism. The work is in knowing which lodges genuinely welcome younger guests, which build the day around families, which have children's programmes that are more than a colouring book at turndown. There are also lodges we steer families away from, beautiful on paper but built for adult quiet. We know which is which.

What happens if something goes wrong while we are on safari?

Our answer

You have our direct line throughout the trip. Weather delays, missed connections, a lodge that is not what we promised it would be, a medical issue. We have handled all of these. The advantage of working with people who know the lodge managers, the regional airlines, and the on-the-ground operators is that things get fixed before they become problems. The phone gets answered.

How far in advance do we need to book?

Our answer

For peak season (June to October) and Africa's most exclusive lodges, twelve to eighteen months ahead is ideal. That said, we are also specialists in finding extraordinary last-minute availability: cancellations and special release rates that give clients access to lodges well outside their usual budget window. If you have a specific trip in mind, tell us now and we will tell you honestly what is achievable.

Write to us

One of us will write back.

Replies come from Vikki or Sian. No obligation, just a conversation.

Prefer to write to us directly? sian@marulahill.com · WhatsApp +27 82 459 0648